There are social and environmental impacts. You might be working with a factory that underpays its staff or mistreats its workers, or mishandles the dyes. I think that conscious fashion, fashion for our soul, needs to keep pushing that needle towards being better and more mindful.

We can't start with big thinking, we have to approach it little by little. Sustainability isn't going to become big right away. Each day you give yourself a little bit more responsibility. It's not ideal, but that's the only way things change, we can't just keep ignoring it.

I always use a really simple analogy: if you're putting organic food on your table because you care about eating well, shouldn't you be trying to do the same with what you're putting on your body? Our skin is our biggest organ. Everyday you are absorbing things through it. The way that a cream without the right ingredients can affect you, everything you put on your skin matters.

When people wear our Bolivian knits and see who knitted them, they are excited because they know they are supporting this women's cause in Bolivia. And it shows you that we are all connected. It's not a machine making your clothes in a black hole somewhere. There is a human being behind it, and a community there.

Knowledge creates the demand. The more people know about it, the more people will be interested and demand for things to be produced in a careful, conscious way.

I don't follow trends - it's more of an instinct thing. Honestly, I'm kind of my own worst client. I wake up and go, "I have nothing to wear!" But that's what makes it interesting. I ask, what would make me feel good? I think it's a constant challenge because clothes are so personal. For me, my clothes are related to my mood. If I feel like I'm not wearing the right thing, I don't feel confident. I think it's in everybody's psyche.

People aren't buying blindly anymore, they want transparency. They want to know informed about where their clothes were made. I think that's why we have a loyal clientele.