I have found that long durational art is really the key to changing consciousness. On such a deep level. Not just the performer, but the one looking at it.

Television is completely another medium. For me, Lady Gaga and HBO are bringing us to mass culture.

I had to leave some traces. In the beginning, I would give complete instructions to the photographer. In the '70s, people would come to photograph your work and you would just end up with this crazy material that had nothing to do with your work; maybe I'd pick up two or three photographs that were the closest to the idea. This is why when you look at the '70s, you see much less documentation and really bad material. The material will become misleading to what the piece was.

What you get is the opening of your mind. I'm not preaching any new religion; I'm ritualizing everyday activities. You drink the water. You count the rice. You sit in Crystal Cave. You lie in Levitation Chamber. You push yourself to a new level.

Americans don't like European movies.

In real life, you just work for the ordinary self, but in the front of audience you become the superself. That's a completely different thing.

If you are really true to yourself and really follow your intuition in the most rigorous way, there is a moment that becomes universal, that reaches everybody. That’s the real magic of Björk-she teaches us the courage to be ourselves.