People are complex, and I think it's a huge element of what I do, because you have to balance out the fact that you talk about quite serious things with a sense of irony and tongue-in-cheek humor. That's my personality as well.

Hollywood infected my brain and I really valued the wrong things in life, but I changed dramatically.

I feel like I'm the worst, so I always act like I'm the best.

I love pop music because you can really see what's currently happening in society.

I'm obsessed with the mess that's America.

Success, I've come to realise, is fleeting so you shouldn't value it too much.

Electra Heart is the antithesis of everything I stand for. And the point of introducing her and building a concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is to lose myself and become an empty person. And that happens a lot when you're very ambitious.