The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body.

A man today has to live with the reality of today. He can no longer live with the reality of 100 years ago. The world's changing so fast. Unless you are prepared to adapt every day, then you have a problem, because the world's not stopping.

I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .

Some people strive for perfection, but I often find perfection boring

No! Beauty is emotional! That's why plastic surgery never works. Women who want to change their nose, lips, they don't understand that they are doing nothing except erasing their magic.

Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

Work is your life, it’s not a rehearsal. You work 7 days a week so you may as well enjoy those days.