I usually try to make my images look like they just exist, like no effort was put into it.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

My favourite words are possibilities, opportunities and curiosity.

No! Beauty is emotional! That's why plastic surgery never works. Women who want to change their nose, lips, they don't understand that they are doing nothing except erasing their magic.

My favorite type of photography - apart from fashion photography - is journalism, which in a way documents something that exists in a very precise moment, that didnt exist in a moment before and will not exist ever again. This has influenced my work a lot - I usually try to make my images look like they just exist, like no effort was put into it.

I waited a long time, an hour or two, to make that picture perfect. But I wasn't totally satisfied. Then, when I'd finished the shoot, they were about to leave and they suddenly hugged in front of a radiator. I took my camera and that was the picture that ran everywhere - it was spontaneous emotion you could see they were completely in love.

I started being a photographer because I liked fashion. I liked the idea of dressing up and changing my look. I got earrings, dyed my hair. I would dress like a fashion photo.