With data collection, 'the sooner the better' is always the best answer.

I’ve come to realize that being a mother makes me a better executive, because motherhood forces prioritization. Being a mom gives you so much more clarity on what is important.

I could imagine, some number of years from now, starting my own company. But not yet. Not for a while.

The internet creates more of an appetite for media - it doesn't replace physical books, radio or TV.

I think the most interesting thing is what happens next.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

The Googly thing is to launch products early on Google Labs and then iterate, learning what the market wants - and making it great. The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.