You have to ruthlessly prioritize.
The utmost thing is the user experience, to have the most useful experience.
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
What is clear is that users own their data and should have control of how their data is used.
If you're the smartest person in the room, you're in the wrong room.
Right now is a great time to be a woman in tech, but there's not enough women in tech.