I think people at least now, as opposed to ten-15-20 years ago, kind of get it, what is the bad food. I think, before, there was a time when they didn't even get it that processed food was hurting them. Now, I think they get that, but the big enemies to switching over to good food are convenience.
Mark BittmanOur demand for meat, dairy and refined carbohydrates - the world consumes one billion cans or bottles of Coke a day - our demand for these things, not our need, our want - drives us to consume way more calories than are good for us.
Mark BittmanWe are already eating less animal foods since a few years ago, but we are still eating 8-9 billion animals per year.
Mark BittmanThanks to farm subsidies, the fine collaboration between agribusiness and Congress, soy, corn and cattle became king. And chicken soon joined them on the throne. It was during this period that the cycle of dietary and planetary destruction began, the thing we're only realizing just now.
Mark Bittman