'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

One of the greatest freedoms of living in America is being able to ask the question: "If I could do anything I wanted with my life - money being no object - what would I do?" In many parts of the world, people don't have the luxury of asking that question.

No one's going to watch The Bible on primetime TV.

The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it?

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

Attitude produces character, and character produces hope.

Facing your fears robs them of their power.