'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Mark BurnettI learned firsthand that there would simply be no wars if people engaged in real conversation.
Mark BurnettThere are screens at the gas station, there are screens at the shopping mall. And they all need content.
Mark Burnett