'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Mark BurnettThere's no reason the story of Christianity wouldn't be more prevalent in film and television considering the audience size who love and believe the stories. This is a broad audience and deserves to be on broadcast TV.
Mark BurnettI've always liked adventure television. Pre-'Survivor,' I did a series on cable called 'Eco-Challenge,' an adventure race with experts mainly, and here we have 'Expedition Impossible.' I like the outdoors and I like doing something fresh for television you haven't seen before.
Mark Burnett