Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

No one's going to watch The Bible on primetime TV.

Singing shows are fun. Every viewer has their own opinion. We all know whether we think a voice sounds good or not. There's a play-along element. All these shows can be supported.

The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it?

I look at decisions like - it's like an Indiana Jones movie. The guy comes to a rope ladder, and he's being chased. There's uncertainty on the other side, but he knows when he gets to the other side, he's going to take his machete and cut the rope ladder behind him. He has no retreat.

I honestly think that in five years time, television will be watched on computer screens anyway and you'll be doing multiple things. You'll be 'IMing' while you're watching a show and checking the news.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.