'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Mark BurnettThere are screens at the gas station, there are screens at the shopping mall. And they all need content.
Mark BurnettOne of the greatest freedoms of living in America is being able to ask the question: "If I could do anything I wanted with my life - money being no object - what would I do?" In many parts of the world, people don't have the luxury of asking that question.
Mark Burnett