Hollywood is a place of great irony at all times.

The grand scale and immersive nature of The IMAX Experience gives Spiderwick a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story.

Clearly, audiences are very accepting of A-list talent both giving them what they want - Tom Hanks is the most classic example - and then going on, from time to time, to do things that are unexpected. That's part of what makes people want to go to the movies and not just sit home.

Hollywood is a place of great irony at all times.

To be honest, I found the 3D in 'Avatar' to be inconsistent and while ground breaking in many respects, sometimes I thought it overwhelmed the storytelling. Technology aside, I wish 'Avatar' had been more original in its storytelling.

The world has obviously changed in terms of the way filmmakers and actors and writers often look at their own careers. They all seem to want to include in their own process - along with some of their iconic and franchise-driven movies.

Going to the movies still remains, arguably, amongst the best communal experiences that human beings can share.