Hollywood is a place of great irony at all times.

To be honest, I found the 3D in 'Avatar' to be inconsistent and while ground breaking in many respects, sometimes I thought it overwhelmed the storytelling. Technology aside, I wish 'Avatar' had been more original in its storytelling.

I am fortunate enough to have worked on, and continue to work on, evolutionary movies in all formats from just simple good story telling, which still matters most of all, to CG movies to tent-pole size 3D movies, and genre 3D movies like 'Piranha 3D.

Being involved in movies is my passion. What's gotten me off the mat is the sense of the child in all of us. I feel like the same guy as I did back in the mail room, but with more wisdom, from the depths of experience to the heights.

Clearly, audiences are very accepting of A-list talent both giving them what they want - Tom Hanks is the most classic example - and then going on, from time to time, to do things that are unexpected. That's part of what makes people want to go to the movies and not just sit home.

Going to the movies still remains, arguably, amongst the best communal experiences that human beings can share.

The grand scale and immersive nature of The IMAX Experience gives Spiderwick a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story.