The grand scale and immersive nature of The IMAX Experience gives Spiderwick a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story.

The grand scale and immersive nature of The IMAX Experience gives Spiderwick a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story.

Going to the movies still remains, arguably, amongst the best communal experiences that human beings can share.

I am fortunate enough to have worked on, and continue to work on, evolutionary movies in all formats from just simple good story telling, which still matters most of all, to CG movies to tent-pole size 3D movies, and genre 3D movies like 'Piranha 3D.

The world has obviously changed in terms of the way filmmakers and actors and writers often look at their own careers. They all seem to want to include in their own process - along with some of their iconic and franchise-driven movies.

To be honest, I found the 3D in 'Avatar' to be inconsistent and while ground breaking in many respects, sometimes I thought it overwhelmed the storytelling. Technology aside, I wish 'Avatar' had been more original in its storytelling.

Hollywood is a place of great irony at all times.