Everyday I look in the mirror and make sure I don't pinch myself so I don't wake up. I don't take it for granted. All the time I say: 'Why me?'

You need a place where you can explain yourself. You can write as much or as little as you would like, but the words will be all yours. You can create the context. You can make sure that all issues are addressed. You can take issue with individuals or the media as a whole. Your words, your message.

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

Sweat equity is the best startup capital.

I'd rather be tired than broke!

On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.

I'm a big believer that you always reiterate, you always learn, you always realize your business is evolving.