All good businesses are personal. The best businesses are very personal.
Only morons start a business on a loan?
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.
Do the work. Out-work. Out-think. Out-sell your expectations. There are no shortcuts.
Sports, music, movies - basically, fans of any form of entertainment don't do a resume analysis before picking their favorite.