Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media.
Mark CubanWe don't sell wins or losses. The one thing you can't control in sports is which games you are going to win or which games you are going to lose. But what I could control was the experience the fans have.
Mark CubanCommunicate with your fans or customers. They know we live in an ever changing world. If you tell them what you are thinking and why you are doing what you do, as I did with my blog regarding Nash leaving, they will respect and support you more.
Mark Cuban