Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

At some point he has to show that he has a vision of a better way. He can't just say 'The future is bleak, follow me.' Because no one will.

To pull off successful attacks in debates, you have to execute with nuance and subtlety. It has to be artful.

Go Hard or Go Home, but never go home hard!

Presidents should do whatever possible and practical to encourage an environment of cooperation and bipartisanship. And they should maintain a certain level of decorum, diplomacy and decency. But, at the end of the day, presidents get elected to enact change.

A messy participatory process is representative democracy at its best.

As in nature, politics abhors a vacuum. Without a strong voice for more moderate leadership, the Tea Party is filling that vacuum.