Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Mark McKinnonOutside events can change a presidential campaign, a president, and the history of the nation: the Iranian hostage crisis, the bombing of the Marine barracks in Beirut, the downing of the helicopter in Mogadishu, Somalia, the suicide attack on the USS Cole, and, of course, the terrorist attacks of Sept. 11, 2001.
Mark McKinnon