Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Mark McKinnonPresidents should do whatever possible and practical to encourage an environment of cooperation and bipartisanship. And they should maintain a certain level of decorum, diplomacy and decency. But, at the end of the day, presidents get elected to enact change.
Mark McKinnonContrary to conventional military and game theory, the most effective offense is sometimes a direct attack against your political opponent's greatest strength - not his weaknesses - to place him immediately on the defensive.
Mark McKinnon