Bigger brands like Shinola are capitalizing on what all of us small companies did. Shinola is just totally fake. It's a corporate entity that's taking advantage of what everybody else has done. They say it's all about made in U.S., but one Wal-Mart hires more employees than their whole company.

I've been working with Five Four. The partnership started as one monthly collaboration, but now I'm the creative design director. There are still going to be collaborations for monthly drops, but we are launching e-commerce.

When I was a kid I was very particular. I was actually beyond particular. I would iron my money and spray it with Polo cologne.

As a child there was no place for adventure or experimentation. I guess that kind of freedom started in high school with punk rock. That's what enlightened me to not being afraid to express myself.

My agent came to me with a deal from another publisher and I signed a deal and got the advance with no idea of what I was going to do. I probably procrastinated for almost a year, but we had meetings and I was basically going to spoof "Take Ivy," but then it kind of turned into something else. I wanted it to be a book of all the things that made me who I am, like Brooks Brothers, Hot Wheels, "The Andy Griffith Show" and G.I. Joes. I couldn't sit still and do it, so my agent had to come to my house and force me to do it.

When I lace my shoes I can't stand when they are twisted and dirty. It just looks sloppy. Even if it's a new pair of Chuck Taylors and the laces are all twisted it looks like you don't care.

I really never even seriously considered a book but a few years ago someone approached me out of the blue and I said I would think about it.