When I was a kid I was very particular. I was actually beyond particular. I would iron my money and spray it with Polo cologne.
Mark McNairyThere are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.
Mark McNairyBasically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.
Mark McNairyI've been working with Five Four. The partnership started as one monthly collaboration, but now I'm the creative design director. There are still going to be collaborations for monthly drops, but we are launching e-commerce.
Mark McNairy