When I was a kid I was very particular. I was actually beyond particular. I would iron my money and spray it with Polo cologne.

When I was a kid I was very particular. I was actually beyond particular. I would iron my money and spray it with Polo cologne.

There are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.

Basically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.

When I lace my shoes I can't stand when they are twisted and dirty. It just looks sloppy. Even if it's a new pair of Chuck Taylors and the laces are all twisted it looks like you don't care.

I thought the Made in America men's wear push was a big revolution in terms of smaller companies taking charge, but it seems like it's gotten out of control.

I really never even seriously considered a book but a few years ago someone approached me out of the blue and I said I would think about it.