Cookbooks are almost a substitution for a lost sense of culture. People want some other life than the one they're living, so they buy a cookbook with pictures and imagine themselves as part of that life.
Mark MillarMarvel books also feed into the smaller publishers and the fact that this is happening in the same month we're launching Ultimate Fantastic Four is no coincidence.
Mark MillarTheir argument, and I think it's a correct one, is that they'll make more money from the trades and the hardcovers if nobody messes with the creative team.
Mark Millar