With MTV in the '80s, you made your album but then you needed to use any money you made to create a video - instead of being able to use that money to pay for you and your band to live on while you wrote new songs. So MTV upped the ante of looking for one hit. Conceptual bands who didn't have a hit were going to lose.
Mark MothersbaughI've worked with a lot of directors, some of them you wouldn't really attach the word 'artist' to their name.
Mark MothersbaughWhen I was a kid, I would go to the record store, where there was a bin of things they didn't know quite how to classify. Those were my choices. That's where you would find Captain Beefheart or an early electronic album.
Mark Mothersbaugh