The American journalist Barbara Ehrenreich has written about this in her book Smile or Die: How Positive Thinking Fooled America and the World (2009) . She talks about the happiness industry, the rise of medication to make us happy and of self-help books, and the influence of all this on religion. In many ways religion has become another form of self-help. We all suffer from over-exposure to positive thinking.
Mark RavenhillOptimism and happiness are not the same thing, but they are becoming interchangeable, and it seemed to me that Voltaire's Candide gave me a way into something important happening in modern-day culture.
Mark RavenhillWe are now so far advanced in our denial of evil that we want to rationalise it away.
Mark RavenhillTwenty years ago, when you bumped into someone and asked how they were, they would say, 'Mustn't grumble' or 'Getting by': now they feel obliged to say 'Just great!'. In both cases, the reply is just a social nicety, but the framework has changed, it's as if it's become a social duty to express happiness.
Mark Ravenhill