Twenty years ago, when you bumped into someone and asked how they were, they would say, 'Mustn't grumble' or 'Getting by': now they feel obliged to say 'Just great!'. In both cases, the reply is just a social nicety, but the framework has changed, it's as if it's become a social duty to express happiness.

Translating Candide into tweets has really deepened my appreciation of his writing - it wouldn't work so well with nineteenth-century authors. Every single sentence in Voltaire seems to advance the story, and yet stand alone as a sound-bite.

Voltaire's novel [Candid] offers us parallel universes, the possibility of entering into alternative worlds existing side by side, and this is something quite modern. Nested narratives and parallel universes are popular at the moment in many different art forms.

Optimism and happiness are not the same thing, but they are becoming interchangeable, and it seemed to me that Voltaire's Candide gave me a way into something important happening in modern-day culture.

I have adapted the whole book [Candid] into tweets of 140 characters, and these are being sent out daily, at the rate of eight tweets per day .

Twenty years ago, when you bumped into someone and asked how they were, they would say, 'Mustn't grumble' or 'Getting by': now they feel obliged to say 'Just great!'. In both cases, the reply is just a social nicety, but the framework has changed, it's as if it's become a social duty to express happiness.

In the business world, the idea of positive thinking is absolutely entrenched.