In the business world, the idea of positive thinking is absolutely entrenched.

Even within single sentences, there are sudden changes of register. And when the travellers go to Venice, they see a play by Voltaire! This is a novel [Candid] which has narratives within narratives, such as when Cunégonde recounts her story.

There is a remarkable nimbleness of style, a balancing act of tone, in Voltaire, which is hard to bring off on stage. When you speak the words out loud, the effect is very different from when you read them. So one needs to do something new with a stage performance, not simply 'tell the story'.

The title's so upfront. It gives fair warning about the play's content. I'm writing about a kind of disenchantment, an anger, but quite a cool 90's anger, at a time when we're not very good at openly being angry. . . . I don't think I ever thought the title was titillating. I thought it was incredibly catchy. If the play is about the reduction in human relations down to a consumerist rationale, then thematically, the title is entirely linked into the thesis of the play.

Optimism and happiness are not the same thing, but they are becoming interchangeable, and it seemed to me that Voltaire's Candide gave me a way into something important happening in modern-day culture.

The American journalist Barbara Ehrenreich has written about this in her book Smile or Die: How Positive Thinking Fooled America and the World (2009) . She talks about the happiness industry, the rise of medication to make us happy and of self-help books, and the influence of all this on religion. In many ways religion has become another form of self-help. We all suffer from over-exposure to positive thinking.

I have adapted the whole book [Candid] into tweets of 140 characters, and these are being sent out daily, at the rate of eight tweets per day .