One of the greatest sins in any story is false suspense. The kind of 'suspense' that disintegrates the moment you give your reader one second to think about it. And it's an easy trap to fall into, so watch carefully for it. If your story hinges on the question, 'Will Superman be pushed so far in his battle against Lex Luthor that he'll have to kill him?', or if your big cliffhanger moment is, 'Wow, is Spider-Man really dead this time?', then I understand Food Lion is hiring.
Mark WaidYou're a superhero. Shut up and enjoy having superpowers. This makes me crazy. This is why the Marvel movies kick DC movies' asses right and left. Because, I'm not paying $15 for a movie to go watch people being morose about lives that are much more interesting and exciting than mine and they hate them. I'm paying my money to see people sort of revel in doing things that I can't do.
Mark WaidNever forget that at the end of the day, as a creative person, your rรฉsumรฉ is all you've got.
Mark WaidMarvel has always been to a large extent the world around us. It has to be evocative of the world around us, the feelings people are feeling. You take real-world concerns and you put a Marvel face on it.
Mark WaidI like the brighter, shinier, happier comic-book material on a personal level, but I also think the best stories are told where you just don't know from page to page or moment to moment when the sucker-punches are coming.
Mark Waid