I was a teenager, and I went to see the Superman movie, and up to the point I walked into that movie, I was a kid with no direction and no real purpose and no strong parental figures, and kind of aimless. I walked out of that movie knowing that whatever my life was going to be from then on, it had to have something to do with Superman, because something touched me emotionally with Christopher Reeve's performance.
Mark WaidI like the brighter, shinier, happier comic-book material on a personal level, but I also think the best stories are told where you just don't know from page to page or moment to moment when the sucker-punches are coming.
Mark WaidIn a 22-page comic, figuring an average of four to five panels a page and a couple of full-page shots, a writer has maybe a hundred panels at most to tell a story, so every panel he wastes conveying a.) something I already know, b.) something that's a cute gag but does nothing to reveal plot or character, or c.) something I don't need to know is a demonstration of lousy craft.
Mark WaidArtists are not helper monkeys; theyโre not in it to visualize 'your' story, because it stopped being 'your' story the moment you engaged in a collaborative medium. From here on in, itโs also the artistโs story, and if youโre working with an illustrator whoโs any good at all, you as a writer have to tamp down any control-freak tendencies you suffer under and relax into the process.
Mark WaidYou're a superhero. Shut up and enjoy having superpowers. This makes me crazy. This is why the Marvel movies kick DC movies' asses right and left. Because, I'm not paying $15 for a movie to go watch people being morose about lives that are much more interesting and exciting than mine and they hate them. I'm paying my money to see people sort of revel in doing things that I can't do.
Mark WaidWhat makes a good editor is staying the hell out of the way as much as possible. ... If you're a DC or Marvel or Dark Horse or BOOM! editor who's assigning work, then if you did your job properly to begin with, then the people you've hired can be trusted to do what they do without excessive meddling. The ideal situation you're shooting for as an editor is to groom a collaborative creative team to the point where their work sails effortlessly through production and the most you have to do is fix the spelling and the commas.
Mark Waid