One of the greatest sins in any story is false suspense. The kind of 'suspense' that disintegrates the moment you give your reader one second to think about it. And it's an easy trap to fall into, so watch carefully for it. If your story hinges on the question, 'Will Superman be pushed so far in his battle against Lex Luthor that he'll have to kill him?', or if your big cliffhanger moment is, 'Wow, is Spider-Man really dead this time?', then I understand Food Lion is hiring.
Mark WaidI like the brighter, shinier, happier comic-book material on a personal level, but I also think the best stories are told where you just don't know from page to page or moment to moment when the sucker-punches are coming.
Mark WaidYou're a superhero. Shut up and enjoy having superpowers. This makes me crazy. This is why the Marvel movies kick DC movies' asses right and left. Because, I'm not paying $15 for a movie to go watch people being morose about lives that are much more interesting and exciting than mine and they hate them. I'm paying my money to see people sort of revel in doing things that I can't do.
Mark WaidThe most basic definition of a story is 'Somebody wants something and something's in his way,' and I'm more likely to be engaged if I at least think I know what those two 'somethings' are. They can be simple, they can be complex, but - particularly if you're a beginning writer - I'd rather you err on the side of revealing too much than too little.
Mark WaidWhat makes a good editor is staying the hell out of the way as much as possible. ... If you're a DC or Marvel or Dark Horse or BOOM! editor who's assigning work, then if you did your job properly to begin with, then the people you've hired can be trusted to do what they do without excessive meddling. The ideal situation you're shooting for as an editor is to groom a collaborative creative team to the point where their work sails effortlessly through production and the most you have to do is fix the spelling and the commas.
Mark Waid