One of the greatest sins in any story is false suspense. The kind of 'suspense' that disintegrates the moment you give your reader one second to think about it. And it's an easy trap to fall into, so watch carefully for it. If your story hinges on the question, 'Will Superman be pushed so far in his battle against Lex Luthor that he'll have to kill him?', or if your big cliffhanger moment is, 'Wow, is Spider-Man really dead this time?', then I understand Food Lion is hiring.
Mark WaidA superhero is someone who, at some point or in some way, inspires hope or is the enemy of cynicism. Even if you bog it down with political allegory, or even if you're doing celebrity allegory. You still need to take the cynical out of it.
Mark WaidThe best comics editors have the smallest egos. The worst ones feel like they have to justify their salaries by making changes just so they can leave their fingerprints. Every creative medium has those guys, and they're all loathsome.
Mark WaidWhen you give me something that I love, then I spend a long time drilling down on it and figuring out what it is I love about it.
Mark WaidMarvel has always been to a large extent the world around us. It has to be evocative of the world around us, the feelings people are feeling. You take real-world concerns and you put a Marvel face on it.
Mark WaidTwenty-two pages is not a lot of space. Believe me. Having written a bazillion comics, I still find myself more often than nine pages into a script and realizing to my horror that I'm only about a quarter of the way through the story I wanted to tell, and the next thing you know, I'm making fresh coffee and tearing up the floorboards to rewrite.
Mark Waid