Marvel has always been to a large extent the world around us. It has to be evocative of the world around us, the feelings people are feeling. You take real-world concerns and you put a Marvel face on it.

One of the greatest sins in any story is false suspense. The kind of 'suspense' that disintegrates the moment you give your reader one second to think about it. And it's an easy trap to fall into, so watch carefully for it. If your story hinges on the question, 'Will Superman be pushed so far in his battle against Lex Luthor that he'll have to kill him?', or if your big cliffhanger moment is, 'Wow, is Spider-Man really dead this time?', then I understand Food Lion is hiring.

Socrates should have written comics.

Comics are expensive. Don’t make me resent the money I spend buying yours. Every single moment in your script must either move the story along or demonstrate something important about the characters — preferably both — and every panel that does neither is a sloppy waste of space.

A superhero is someone who, at some point or in some way, inspires hope or is the enemy of cynicism. Even if you bog it down with political allegory, or even if you're doing celebrity allegory. You still need to take the cynical out of it.

I was a teenager, and I went to see the Superman movie, and up to the point I walked into that movie, I was a kid with no direction and no real purpose and no strong parental figures, and kind of aimless. I walked out of that movie knowing that whatever my life was going to be from then on, it had to have something to do with Superman, because something touched me emotionally with Christopher Reeve's performance.

In a 22-page comic, figuring an average of four to five panels a page and a couple of full-page shots, a writer has maybe a hundred panels at most to tell a story, so every panel he wastes conveying a.) something I already know, b.) something that's a cute gag but does nothing to reveal plot or character, or c.) something I don't need to know is a demonstration of lousy craft.