The world is changing so quickly, with mobile stuff and different platforms emerging, that I think it's more likely that the biggest competitor for Facebook is someone that we haven't heard of. What that means for us is that we should just really stay focused on what we're doing.
Mark ZuckerbergFacebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.
Mark ZuckerbergFacebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
Mark Zuckerberg