The trick isn't adding stuff, it's taking away.

People often say that it is easier to predict the way things are going to be 10 to 20 years in the future than to predict how it is going to be 3 years from now.

For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

Our mission is to make the world more open and connected. We do this by giving people the power to share whatever they want and be connected to whoever they want, no matter where they are.

Building a mission and building a business go hand in hand.

I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.

You grow more when you get more people's perspective.