People often say that it is easier to predict the way things are going to be 10 to 20 years in the future than to predict how it is going to be 3 years from now.

The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'

It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not to build a vertical approach.

Our mission is to make the world more open and connected. We do this by giving people the power to share whatever they want and be connected to whoever they want, no matter where they are.

Critics worry that if we spend time paying attention to that new kind of media or technology instead of talking to each other that that is somehow isolating. But humans are fundamentally social. So I think in reality, if a technology doesn't actually help us socially understand each other better, it isn't going to catch on and succeed.

If people want change, then they will find a way to get that change. So, whatever technology they may or may not have used was neither a necessary nor sufficient case for getting to the outcome that they got to, but having people who wanted change was.

Stuff like photos and events and groups - we've built pretty basic versions of those apps to start but they ended up being so much more used because of their social integrations.