If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems.
Mark ZuckerbergAdvertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Mark ZuckerbergPeople can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard.
Mark ZuckerbergThink about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark Zuckerberg