Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.
Mark ZuckerbergEvery application will be designed from the ground up to use real identity and friends.
Mark ZuckerbergThe question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'
Mark Zuckerberg