There have been misperceptions that we're trying to make all the information open on Facebook, and that's completely false. There are big buckets of information that we recommend that you share with only your friends privately. Then some of the more basic information, we recommend that that's visible to everyone.
Mark ZuckerbergI made so many mistakes in running the company so far, basically any mistake you can think of I probably made. I think, if anything, the Facebook story is a great example of how if you're building a product that people love you can make a lot of mistakes
Mark ZuckerbergFacebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.
Mark ZuckerbergConnecting the world is really important, and that is something that we want to do. That is why Facebook is here on this planet.
Mark ZuckerbergA squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.
Mark ZuckerbergAdvertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Mark Zuckerberg