A lot of the time the experts, the people who are supposed to be able to tell you what to do, will tell you that you can't do something even when you know you can. And a lot of the time it's your friends ... who tell you you can do it.

Advertising works most effectively when it's in line with what people are already trying to do.

Building a mission and building a business go hand-in-hand. It is true that the primary thing that makes me excited about what we're doing is the mission, but I also think, from the very beginning, we've had this healthy understanding which is that we need to do both.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

People can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard.

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

It's not because of the amount of money. For me and my colleagues, the most important thing is that we create an open information flow for people. Having media corporations owned by conglomerates is just not an attractive idea to me.