Advertising works most effectively when it's in line with what people are already trying to do.

It occurred to me that building a company was the best way to align a group of people towards building something great. And its really... it's a good organizational structure where you can really reward people. If they're building something that's good, you can you work with partners and reward them if the product that you're developing work well. It's a good way to get the best people involved to build something very good.

I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

It's not because of the amount of money. For me and my colleagues, the most important thing is that we create an open information flow for people. Having media corporations owned by conglomerates is just not an attractive idea to me.

You know, you really don't need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you'd have invented Facebook.

Don't discount yourself, no matter what you're doing. Everyone has a unique perspective that they can bring to the world.