Advertising works most effectively when it's in line with what people are already trying to do.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

Facebook is inherently viral.

It is important for young entrepreneurs to be adequately self-aware to know what they do not know.

I do everything on my phone as a lot of people do.

Don't discount yourself, no matter what you're doing. Everyone has a unique perspective that they can bring to the world.

The primary things that people do on the Facebook is they use it to share with their friends and the people around them and their community, and they use it to keep in touch with people.