Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
Mark ZuckerbergI think that people just have this core desire to express who they are. And I think that's always existed.
Mark ZuckerbergStuff like photos and events and groups - we've built pretty basic versions of those apps to start but they ended up being so much more used because of their social integrations.
Mark ZuckerbergWe want Facebook to be one of the best places people can go to learn how to build stuff.
Mark ZuckerbergI think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.
Mark Zuckerberg