Advertising works most effectively when it's in line with what people are already trying to do.
Mark ZuckerbergIn addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.
Mark ZuckerbergA squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.
Mark ZuckerbergPeople influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Mark Zuckerberg