Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.
Mark ZuckerbergWe are working hard to build a service that everyone, everywhere can use, whether they are a person, a company, a president or an organisation working for change
Mark ZuckerbergThe question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'
Mark ZuckerbergThe primary things that people do on the Facebook is they use it to share with their friends and the people around them and their community, and they use it to keep in touch with people.
Mark ZuckerbergWhen I was in college, I remember thinking to myself, this internet thing is awesome because you can look up anything you want, you can read news, you can download music, you can watch movies, you can find information on Google, you can get reference material on Wikipedia, except the thing that is most important to humans, which is other people, was not there.
Mark Zuckerberg