Providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

Having two identities for yourself is an example of a lack of integrity.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.

If people want change, then they will find a way to get that change. So, whatever technology they may or may not have used was neither a necessary nor sufficient case for getting to the outcome that they got to, but having people who wanted change was.