Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
Mark ZuckerbergThis is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.
Mark ZuckerbergI think as a company, if you can get two things right--having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff--then you can do pretty well.
Mark ZuckerbergThink about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark Zuckerberg