Twelve Priceless Qualities of Success: 1. The value of time. 2. The success of perseverance. 3. The pleasure of working. 4. The dignity of simplicity. 5. The worth of character. 6. The power of kindness. 7. The influence of example. 8. The obligation of duty. 9. The wisdom of economy. 10. The virtue of patience. 11. The improvement of talent. 12. The joy of originating.

The greatest good [a man] can do is to cultivate himself in order that he may be of greater use to humanity.

Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Those only hurt me who are displeased but do not complain. They refuse me permission to correct my errors and thus improve my service.

Goodwill is the only asset that competition cannot undersell or destroy.

Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.

I have tried to make all my acts and commercial moves the result of definite consideration and sound judgment. There were never any great ventures or risks. I practiced honest, slow-growing business methods, and tried to back them with energy and good system.

Right or wrong, the customer is always right.