Goodwill is the only asset that competition cannot undersell or destroy.

I was determined not to remain poor.

Right or wrong, the customer is always right.

The greatest good [a man] can do is to cultivate himself in order that he may be of greater use to humanity.

If a blending of individualism and of cooperative participation is a prerequisite to a democratic solution of the problems of a society of free men, it must also be noted that an atmosphere of freedom is required if these problems are to be met constructively and as they arise.

Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Those only hurt me who are displeased but do not complain. They refuse me permission to correct my errors and thus improve my service.

I have tried to make all my acts and commercial moves the result of definite consideration and sound judgment. There were never any great ventures or risks. I practiced honest, slow-growing business methods, and tried to back them with energy and good system.