Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

The electric light is pure information. It is a medium without a message

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

With the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

Our motor car is our supreme form of privacy when we are away from home.