Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

All advertising advertises advertising.

One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)

The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

The winner is one who knows when to drop out in order to get in touch.