In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
Marshall McLuhanThe new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.
Marshall McLuhanThe school system is the homogenizing hopper into which we toss our integral tots for processing.
Marshall McLuhanNowadays there is no conversation at all. Teachers distrust talk as much as business men.
Marshall McLuhan