In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

Darkness is to space what silence is to sound, i.e., the interval.

We impose the form of the old on the content of the new.

Nowadays there is no conversation at all. Teachers distrust talk as much as business men.

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

The only way to recover the old world is to induce the media into vomiting it back up.